Essential is proud to announce the opening of our new sales and manufacturing site in Ho Chi Minh City, Vietnam. This exciting new venture follows many years of developing relationships with Asian food manufacturers and exporting flavours to many countries in the region, including Thailand and China.
Essential acknowledges the potential for growth in South East Asia and after completing a feasibility study in late 2012, Essential’s senior management determined that Vietnam would be the best option to progress in the region. Vietnam offers strong economic growth, a central position within the area and a young population – with over 50 per cent under the age of 30.
In May 2013 Ryan Ching joined the Essential team, focussing solely on our expansion into Asia. After participating in the Super Trade Mission to South East Asia and the VietFood convention earlier this year, Ryan has made the permanent move to Ho Chi Minh City in October and now heads up Essential Flavours Asia.
Ryan and his team have made substantial progress in 2013, having established a site, employed a local sales team, and completed the construction of production facilities. Essential Vietnam is expecting to commence production in December 2013 and deliver their first order in early 2014.
Essential is extremely excited about this new opportunity which not only makes us the first flavour production site in Vietnam, but more importantly helps Essential become a leading specialist in the provision of sweet flavours for Asian palates and tastes.